A: Let’s break it down. First off what is photo paper? Photographic paper is a paper coated with a light-sensitive chemical formula, like photographic film, used for making photographic prints. Next, what is a Matte finish? Matte finishes have a low gloss percentage, therefore they do not reflect that much light. For years I’ve used a gloss finish but I have recently switched to Matte because they look a lot better and the colors pop more.